Animal testing is increasingly being criticized and rejected in many fields worldwide, especially in the beauty and skincare industry. That’s why consumers are concerned about “whether a brand is tested on animals or whether it is cruel.” Aveeno is on the same page.
So, does Aveeno test on animals? Before jumping to conclusions, let’s look into the information. We also looked into some other issues with this brand, such as whether it is vegan. If you don’t like its products, we have other suggestions for you. Scroll down to see the details.
Table of Contents
About Aveeno
Is Aveeno considered to be zero cruelty?
Is Aveeno available in the Chinese market?
In summary: Aveeno is not zero cruelty!
Zero Cruelty Alternatives to Aveeno
About Aveeno
Aveeno was founded by the Musher brothers in 1945 with bath soap as its first product. in 1999, the brand was acquired by Johnson & Johnson. Since then, it has continued to expand its product portfolio. To date, it has hundreds of skin and hair care products, and a line of products designed for babies and children.
The brand emphasizes its focus on products that use natural ingredients. Its products moisturize and nourish the skin, even for sensitive skin. But does that mean it’s zero cruelty and vegan?
Does Aveeno test on animals?
The truth is that natural ingredients and zero cruelty have nothing to do with each other. A brand is considered to be zero cruelty if it meets the following criteria:
The company does not test its products or ingredients on animals
The company’s suppliers do not test on animals
The company does not pay others to test on animals
Some other indicators used in this regard include
The company does not sell its products in markets where testing on animals is required by law (e.g. China)
The parent company of the brand also opposes animal cruelty and promotes ethical beauty. (Although in some cases the parent company is not zero cruelty, their brand has been shown to be zero cruelty).
However, this does not seem to be the case with Aveeno.
Take a look at the company’s animal testing policy at
Aveeno Animal Testing Policy – Product Analogs
Is Aveeno considered to be zero cruelty?
We tried to find Aveeno’s name on the cruelty-free lists of organizations such as Leaping Bunny, Peta and Choose Cruelty-Free, and we got the following results:
This is PETA’s warning about the Aveeno case. It is not zero cruelty, but testing on animals. Also, we found no verification from other organizations that there is any error here. This is the most important evidence in our summary record.
In fact, the brand also claims on its official website that “We want you to be satisfied with the way we make AVEENO® products. You can only do that if you have the facts. In fact, AVEENO® does not test our cosmetics on animals anywhere in the world, except in the rare cases where governments or laws require it. At AVEENO®, we will never compromise on the quality or safety of our products, nor will we ever stop looking for alternatives to animal testing.”
This means that it can be tested on animals if required by law. So if we verify that it is sold in markets that require animal testing, its cruelty issues become more apparent.
Is Aveeno available in the Chinese market?
This is the answer to our question. aveeno is available in stores in China. You can check out its Chinese website here.
According to Chinese law, special products imported from abroad must be tested on animals. As a result, some companies have built plants in this country to avoid the animal testing requirement.
In addition, under the latest Chinese law released on May 1, 2021, cosmetic companies can sell generic products on their market without animal testing if they meet specific requirements. However, this is just the tip of the iceberg. In fact, it is difficult for cosmetic companies to meet these requirements because there are no clear standards for the inspection process.
For these reasons, most cosmetic brands that import their products into China are required to conduct animal testing. It’s no surprise that Aveeno also sells to China, so their products are tested on animals.
Aveeno should stop animal testing.
What about Aveeno’s parent company?
Aveeno officially became a subsidiary of Johnson & Johnson in 1999. We did some research, and guess what, PETA lists Johnson & Johns as a company that tests on animals. So, this is not a company that has zero cruelty. You can see that here.
In conclusion: Aveeno is not zero cruelty!
In conclusion, we have enough evidence to show that “Aveeno is not zero cruelty and does test on animals”. Therefore, for those who are looking for a cruelty-free and clean beauty trend, it will be on the list of brands to avoid.
So what are your thoughts on the matter? Would you buy its products? We’ll leave the decision up to you.
Aveeno is not vegan, is this true?
Cruelty-free and vegan are two different things. Aveeno does not label its products as vegan and its products contain ingredients such as honey, beeswax and lanolin extracted from animals. This is why we maintain that it is not a vegan brand.
However, the brand has vegan lines. If you don’t like them, you can see some better options below.
Aveeno’s Zero Cruelty Alternatives
1. Bare Minerals
This is a PETA-approved zero-cruelty brand, and its products are 100% untested on animals. The company also claims to have up to 71% vegan products. We have conducted research on the company. You can check out our article on Bare Minerals here.
2. Cocokind
Cocokind is another brand that is considered 100% cruelty-free and offers a wide range of vegan products. While the brand is not 100% vegan, it has products specifically for consumers who want vegan options.
3. Leather E
Derma E is certified as a 100% cruelty-free and vegan brand. That’s why we think it’s the right alternative to Aveeno and many other cosmetic and skin care brands for you.
4. Paula’s Choice
Like Derma E, the brand has stated that it does not allow animal testing and is not sold in China. They confirm this on their official website. In addition, it has a parent company, Unilever, which tends to change to reduce animal testing (confirmed by PETA).
Finally, we have enough evidence to show that Aveeno is not cruelty-free and not vegan. We hope this will help you make your next decision. And, we have better advice for you, so let’s consider their situation and make the right choice!
